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Why Do You Write?
Last week I wondered on the Meaning To Work Facebook page, how a journal article could be written by 6 different people, yet I could barely get through the thing because of the terrible writing. And...
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Are You Offering Customers What They Want?
So the Post Office has announced some major changes to fight off the billions of dollars of debt they’ve accumulated doing business. The three biggest changes are laying off about 28,000 workers,...
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Growing an Audience on Twitter
Out of all the social media platforms I use, Twitter presents me with the biggest challenge. I’m not really a 140-character, headline kind of guy. I do my best thinking in paragraphs, not clever...
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What Does Your Business Really Sell?
My business is selling knowledge. I collect, gather and develop knew ways of thinking about problems and use that to solve problems. I don’t have any widgets to sell. I am not selling t-shirts. I...
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The Twitter Experiment: Month 3
As an organizational psychologist I’m interested in the “how” and “why” people connect. So much of the emphasis in social media is on sheer numbers. “I have 10,000 followers, and you only have...
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Is Your Work Being Exploited?
Is your work being exploited? This seems to be the new meme for the internet. The more I look around, the more I see authors complaining that they don’t want to post content on Facebook, websites, or...
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The End of Netflix?
A few years ago my wife and I made a decision to be more intentional with our money. We couldn’t stand the suffering we saw in the world or with our neighbors (and having gone through our own...
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Marketing Through Social Media
I love this video from Pepsi for two reasons. First, it’s a great reminder that we should never judge a book by its cover. All too often businesses are taken in by the latest trends instead of what...
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How Do You Treat Your Early Adopters?
I love technology. If I could I’d buy every gadget, computer, and product out there just because, well, they are cool. I’d carry around an iPhone, a Windows phone, and an Android. Sure I might look...
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How to Keep Your Customers Hungry
One of the interesting things in life is that your customers often have more marketplace power than you do as an organization. As much as I think this is an obvious truth, many, many organizations do...
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